Your Business Insurance Playbook for Super Bowl LIX
Super Bowl LIX is coming to New Orleans! Local businesses are buzzing with preparations for the big game and the festivities leading up to it. With an expected economic impact of $500 million on the greater New Orleans area, it’s a golden opportunity for small businesses to shine. But while you’re stocking up and staffing up, don’t forget one crucial element—your business insurance coverage. Here’s a quick checklist to ensure your insurance game plan is ready for a Super Bowl-sized win!
1. General Liability Insurance
This is one of the most essential types of business insurance, especially during high-traffic events like the Super Bowl. General Liability protects your business from claims that can arise from incidents such as slips and falls. With more customers visiting your establishment, the risk of accidents increases. Ensuring your space is safe and well-maintained is key, but having liability protection is your safety net if something goes wrong.
Additionally, General Liability can cover claims of advertising injury. The NFL is highly protective of its trademarks, so it’s critical to avoid unauthorized use of Super Bowl branding in your promotions. If your business were accused of trademark infringement, your policy could help cover legal defense costs.
Need a reliable provider of New Orleans small business insurance? Roundtable Insurance has your back!
2. Liquor Liability Insurance
If your business serves alcohol, you already know how important Liquor Liability Insurance is. During the Super Bowl, alcohol consumption tends to spike, and in a party city like New Orleans, that means packed bars and lively celebrations. To reduce your risk, it’s a good idea to offer your staff refresher training on responsible alcohol service. Focus on identifying intoxicated or underage patrons and know when to intervene. Partnering with a local taxi or rideshare service can also help get guests home safely.
Despite your best efforts, alcohol-related incidents can still occur. If a claim of negligence is made against your business, Liquor Liability Insurance covers the legal costs to defend and indemnify you.
Whether you run a French Quarter bar, a neighborhood restaurant, or a hospitality venue, this coverage is critical to keeping your business protected during peak celebrations.
3. Event Insurance
If your business is hosting a special Super Bowl event, or if you’re renting out a venue for the game, Event Insurance may be necessary. Many restaurants and bars already carry General and Liquor Liability coverage, but businesses hosting temporary events may need a separate policy.
Event Insurance combines General and Liquor Liability under a short-term policy designed for events. It can also cover damages to the venue you’re renting, which may be a requirement in your rental agreement. This protection ensures your business is safeguarded from the unique risks that come with one-off events, including Super Bowl watch parties, private functions, or corporate gatherings.
Stay Covered and Celebrate Safely
With all the excitement leading up to Super Bowl LIX, it’s easy to overlook your insurance needs. Make sure your policies are up to date and review them to check for any exclusions that might impact your coverage during game-day festivities.
If your policy has lapsed or if you’re unsure about your coverage, reach out to us for a quick review or a new quote. At Roundtable Insurance, we’re here to support New Orleans small businesses—regardless of the score on the field. We’ll help you score a victory off the field by keeping your business protected.
Contact us today to schedule your insurance review. Let’s make this Super Bowl a winning season for your business!
